Education

Michigan State University                                                                                  May 2023

·   Bachelor of Arts in Experience Architecture

·   National Society of Leadership and Success

Experience

CS Unitec | Digital Marketing & User Experience Specialist | Norwalk, CT (Hybrid) | August 2023 - Present

• Assist in website content creation and manage organic traffic and SEO through keyword research, analyzing data on Semrush, optimizing content, updating metadata tags, and monitoring search engine data.

• Use UX Research and Design principles such as content inventories, creating site maps, doing competitive research and analysis, and wire framing pages for company website re-platform. Lead building a new company website using WordPress Elementor Pro.

• Use WordPress, Elementor Pro, JetPack, ShopEngine, and other plugins to build a quote cart Woocommerce site for >8,000 products/SKUs

• Use Excel and other softwares for qualitative and quantitative analysis, flat files, data imports and exports.

• Assist in meetings with 3rd party Amazon Paid Ad management, Google Ads management, and backend website maintenance and management.

• Aid in Amazon processing questions, flat file SKU updates, keyword and content optimization.

• Present monthly SEO reports to company CEO, Chairmen, and upper management.

The Cube at MSU | East Lansing, MI |                                  October 2022 – May 2023

• Assist a team of UX designers and developers to provide user research based on projects being developed.

• Create landscape analysis of similar products, sites, etc. in order to compare information.

• Use user research methods such as surveys, interviews, card sorts to collect data. 

• Analyze qualitative and quantitative data from research. 

• Work with UX Design team to design user friendly, accessible interfaces on Salesforce and WordPress by customizing layouts for increased efficiency and usability based on research principles

• Use HTML, CSS, and JavaScript on Lightning Design System to design Salesforce Blueprints

Campus Village- Community Assistant | East Lansing, MI |            June 2021 – Present

·   Communicate with over 1,000 residents and parents, as well as hundreds of others who express interest in moving into the community through the phone, and face to face, to help solve problems and answer any questions they may have.

·   Help create dozens of social media and promo posts for advertisement of our community.

·   Spent around 50 hours training new employees to be community assistants.

VIM UX Department | Michigan State University |            August 2021 – January 2022

·   Communicate with six other team members in order to improve the flow and function of VIM’s website.

·   Spend hours brainstorming and working towards creating an accessible site for all people.

Website Designer/Developer- Freelance work for Apostle Records |Remote| May 2021- November 2021

·   Able to develop a website layout from scratch while using dozens of inputs and plugins to improve sites function.

·   Created four interactions for store, booking services, events and calendars.

Activities and Skills

·       User research using various research methods (interviews, surveys), analysis methods (affinity mapping, card sorting, landscape, competitive, comparative), data grouping

·       Wireframing (lofi-hifi), prototyping, journey mapping, CSS, HTML, and JavaScript.

·       Proficient in Adobe (Photoshop, Lightroom, Illustrator, XD, After Play) programs.

·       Proficient with website development programs such as Word Press, Wix, Figma, Weebly.

·       Moderate knowledge of the Spanish language (4 semesters in college).